# Target Profit Analysis: Achieving Profit Goals, 4 Components

In this Blog, we will explore the concept of target profit analysis. This analysis helps businesses determine the sales volume needed to achieve a specific target profit. We will discuss how to calculate the target profit both with and without considering tax rates.

Calculating Target Profit Ignoring Tax Rate

In the world of business and finance, understanding the dynamics of profit is crucial. Businesses aim not only to cover their costs but also to generate a surplus, or profit, as the reward for their efforts. One of the fundamental tools in assessing and achieving profit goals is target profit analysis. This analysis is particularly valuable for companies seeking to determine the level of sales needed to reach a specific profit target.

In this exploration of target profit analysis, we will delve into the intricacies of this financial tool, focusing on its application within a real-world scenario. To illustrate the concept and its practicality, we will turn our attention to Adam Electronics, a retailer that specializes in selling tablets. By examining the methods and calculations involved, we aim to provide a comprehensive understanding of how target profit analysis can empower businesses to set and attain their profit goals.

**Understanding the Components**

Before we embark on our journey into target profit analysis, let’s first comprehend the core components involved in this process. The critical elements of this analysis include:

**Sales**: The total amount generated through the sale of a product or service. In our example, Adam Electronics sold 400 tablets at a selling price of $500 per unit, resulting in total sales of $200,000.**Variable Expense**: The cost incurred per unit of a product or service, which varies in direct proportion to the quantity produced or sold. In this case, the variable expense is $300 per tablet, equating to a total variable expense of $120,000 for the 400 tablets sold.**Contribution Margin**: The difference between total sales and total variable expenses, representing the portion of sales revenue that contributes to covering fixed costs and generating profit. In this scenario, the contribution margin amounts to $80,000 ($200,000 – $120,000).**Fixed Expenses**: Costs that remain constant, regardless of the production or sales volume. In the case of Adam Electronics, the fixed expenses are estimated at $80,000.

**Calculating the Break-Even Point**

Now that we have a firm grasp of the core components involved in target profit analysis, let’s journey into the heart of the analysis: the break-even point. The break-even point is a fundamental concept in profit analysis. It is the point at which a business covers all its costs, resulting in a profit of zero. To calculate the break-even point, we can employ two methods:

**Break-Even in Units**: By dividing the fixed cost ($80,000) by the contribution margin per unit ($200), we determine that Adam needs to sell 400 units to break even.**Break-Even in Sales**: Alternatively, we can use the formula for break-even in sales, which divides the fixed cost by the contribution margin ratio. In this scenario, the contribution margin ratio is 40% (0.40). By dividing $80,000 by 40%, we find the break-even sales to be $200,000.

At the break-even point, profit equals zero, making it a critical reference point for businesses to gauge their financial stability. This equilibrium is achieved when the unit contribution margin, which is the profit contribution per unit sold, multiplied by the quantity sold, equals the fixed cost.

**Setting a Target Profit**

With the concept of the break-even point firmly in place, let’s move on to exploring a scenario where Adam Electronics seeks to earn a target profit of $100,000. This scenario showcases the essence of target profit analysis, a tool that assists businesses in determining the necessary sales volume to achieve their desired profit levels.

To calculate the required sales volume, we can adapt the formula used for break-even analysis. By setting the profit equal to $100,000, we can rearrange the formula to find the necessary sales volume. Taking $100,000 and dividing it by the contribution margin ratio of 40%, this calculation yields a sales figure of $250,000.

We can also determine the number of units that need to be sold to achieve this target profit. By dividing the target profit plus fixed costs ($100,000 + $80,000) by the contribution margin per unit ($200), we find that Adam needs to sell 900 units.

The beauty of target profit analysis lies in its capacity to help businesses establish and work toward specific profit goals. By using this approach, companies can develop actionable strategies to optimize their financial performance.

**Considering Taxes in Target Profit Analysis**

In the world of business and finance, the impact of taxes is a reality that companies must consider when setting target profit goals. Taxes represent a portion of a company’s profit that must be paid to the government. Therefore, when calculating a target profit, it is essential to account for taxes, as they can significantly influence the final profit figure.

To illustrate this tax-related complexity, let’s assume a tax rate of 20%. In essence, this means that for every dollar earned as profit, 20 cents must be set aside to cover taxes.

Now, imagine Adam Electronics has set a target profit of $125,000, a figure before considering taxes. To determine the profit before taxes, we must calculate the gross profit required to achieve the target profit. The formula for this calculation is straightforward: target profit divided by (1 – tax rate). Therefore, $125,000 divided by (1 – 0.20) results in a gross profit requirement of $156,250.

Consequently, to achieve a profit of $125,000 after taxes, Adam Electronics needs to earn sales revenue of $156,250. This represents the gross profit, out of which taxes will be paid to arrive at the desired net profit.

To determine the number of units required to achieve this target profit after taxes, we can use the same formula we employed earlier. Dividing the target profit plus fixed costs ($125,000 + $80,000) by the contribution margin per unit ($200), we find that Adam needs to sell 1,025 units.

**In Conclusion**

Target profit analysis is a powerful financial tool that equips businesses with the ability to set and attain specific profit goals. By understanding the dynamics of contribution margin and break-even points, companies can develop strategies to reach their desired profit levels. Furthermore, the incorporation of taxes in this analysis ensures that profit figures are both realistic and actionable.

In the case of Adam Electronics, our exploration of target profit analysis showcases the company’s path to achieving a profit of $100,000 while also considering the impact of taxes. The tools and techniques involved in this analysis are essential for companies seeking to make informed decisions and optimize their financial performance. Through target profit analysis, businesses can set their sights on their desired financial destinations and navigate the path to success.

As you embark on your own financial journey, whether as a student, an aspiring CPA, or a business professional, understanding these financial tools is essential. Target profit analysis, when wielded effectively, can serve as a compass guiding businesses towards their profit objectives. So, harness the power of financial analysis and embark on a journey towards financial success. Good luck!

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