Unearned Revenue: Definition, Journal Entries, and Examples
Unearned revenue (also called deferred revenue) is cash a business collects before it delivers the promised goods or services. It is a liability, usually current, because the business still owes the customer. Record the receipt with a debit to Cash and a credit to Unearned Revenue. As you deliver, debit Unearned Revenue and credit Revenue.
Watch Professor Farhat: Professor Farhat explains the initial liability entry at 4:26 and the revenue entry at 4:45.
Watch the relevant Farhat Lectures segment on YouTube
What is unearned revenue?
Unearned revenue is also called deferred revenue. For customer contracts, you will also see the term contract liability. Under ASC 606, a contract liability arises when a customer pays, or when payment is unconditionally due, before the business delivers the good or service. In the simple cash-in-advance examples on this page, all three terms describe the same balance. A performance obligation is a contractual promise to provide a distinct good or service. Receiving money and satisfying that promise can happen on different dates.
This matters because recording an advance as revenue too early overstates revenue and income and understates liabilities. Students should ask two separate questions: “Has cash arrived?” and “Has the promised work been completed?”
The Financial Accounting Standards Board (FASB) addresses customer prepayments in Accounting Standards Codification (ASC) 606, Revenue from Contracts with Customers. See paragraph 606-10-55-46 in FASB’s document introducing Topic 606 for the liability-to-revenue principle. The presentation rule itself is in paragraph 606-10-45-2: when a customer pays before the business transfers the promised good or service, the business presents a contract liability. The examples below focus on that one idea. For the full five-step model, see our revenue recognition examples under ASC 606.
What are the journal entries for unearned revenue?
The account name should describe what the business owes. A theater might use Unearned Ticket Revenue; a publisher might use Unearned Subscription Revenue. Both are liabilities before performance.
| Stage | Debit | Credit | Meaning |
|---|---|---|---|
| Collect an advance | Cash | Unearned Revenue | Cash increases; a customer obligation arises. |
| Provide the promised service | Unearned Revenue | Revenue | The obligation decreases; earned revenue increases. |
The second entry does not collect cash again. It reclassifies an existing liability into revenue. If you need the broader period-end framework, review deferral adjusting entries.
Worked example: season-ticket revenue
Hypothetical example: Harbor Theater sells 300 season packages for $180 each before any performances occur. Each package covers six separately delivered shows of equal value. Assume each show receives an equal allocation of the package price, and ignore taxes, refunds, and costs.
Total cash is 300 × $180 = $54,000. Revenue per show is $54,000 ÷ 6 = $9,000.
| Event | Account | Debit | Credit |
|---|---|---|---|
| Package sale | Cash | $54,000 | — |
| Package sale | Unearned Ticket Revenue | — | $54,000 |
| First show delivered | Unearned Ticket Revenue | $9,000 | — |
| First show delivered | Ticket Revenue | — | $9,000 |
After two shows, cumulative revenue is $18,000 and the remaining liability is $36,000. Four shows still must be delivered. If the first show’s entry was already posted, the second show requires another $9,000 entry, not an $18,000 entry.
Do not automatically divide every contract by the number of events. Equal allocation works here because the example explicitly gives equal-value shows. The date the cash arrives tells you nothing about how many shows have been performed. Count the shows actually delivered.
Where does unearned revenue appear on the financial statements?
On the collection date, assets and liabilities both rise by $54,000. There is no revenue from that receipt yet. After two shows, the income statement includes $18,000 of ticket revenue, while the balance sheet includes the $36,000 remaining obligation.
Recognizing the $18,000 does not change Cash. Cash may change for other transactions, but this recognition entry does not affect it. Ignoring costs and taxes, the recognized revenue increases income by $18,000.
An obligation expected to be satisfied within the normal operating cycle or one year, whichever is longer, is generally current. Longer-term obligations may require a noncurrent portion. Do not classify every advance as current simply because cash was received today. For more on how these balances are presented, see our simple guide to current liabilities.
A subscription example and a quick balance check
Separate hypothetical example: A study newsletter collects $1,200 on October 1 for twelve equal monthly issues beginning in October. By December 31, three issues have been delivered. Revenue is $1,200 × 3/12 = $300; unearned revenue is $900. If no revenue entries have been made, debit Unearned Subscription Revenue $300 and credit Subscription Revenue $300.
For a simple account with no refunds or other adjustments:
Ending unearned revenue = beginning unearned revenue + new advances received − revenue recognized during the period (from both the beginning balance and new advances). For the newsletter: $0 + $1,200 − $300 = $900.
This check explains the ending liability; it does not replace deciding when performance occurs. For other applications, follow the gift card accounting guide and the comparison of customer advances and refundable deposits.
Exam tip: Many CPA FAR questions give you the beginning and ending unearned revenue balances and ask how much revenue was earned. Rearrange the check:
Revenue recognized = beginning unearned revenue + advances collected − ending unearned revenue
Example: beginning balance $20,000, advances collected during the year $90,000, ending balance $25,000. Revenue recognized = $20,000 + $90,000 − $25,000 = $85,000.
What if cash was first recorded as revenue?
Some companies, and many exam questions, record every advance straight to a revenue account and fix it at period end. The final balances must match either way.
Using the newsletter example: on October 1, the company debits Cash $1,200 and credits Subscription Revenue $1,200. By December 31, only $300 has been earned, so $900 must move back to the liability. Debit Subscription Revenue $900 and credit Unearned Subscription Revenue $900.
The result is Subscription Revenue of $300 and Unearned Subscription Revenue of $900, exactly the same as the liability-first approach.
Exam tip: Before you write an adjusting entry, check which account the original entry used. If it went to the liability, you move the earned part to revenue. If it went to revenue, you move the unearned part back to the liability.
Unearned revenue vs prepaid expense vs accrued revenue
These three get mixed up all the time. The quickest way to tell them apart is to ask two questions: whose books are we on, and did cash move before or after the work?
| Item | Whose books | Timing | Account type | Example |
|---|---|---|---|---|
| Unearned revenue | Seller | Cash received before delivery | Liability | Newsletter collects $1,200 in advance |
| Prepaid expense | Buyer | Cash paid before receiving the good or service | Asset | Subscriber records Prepaid Subscriptions of $1,200 |
| Accrued revenue | Seller | Revenue earned before cash is received | Asset (receivable) | Consultant finishes December work and bills in January |
Unearned revenue and prepaid expenses are two sides of the same deal. When the newsletter records a $1,200 liability, its subscriber records a $1,200 asset. For the period-end entries on both sides, see accrual adjusting entries and the full list of four types of adjusting entries.
How is unearned revenue treated for tax purposes?
Book rules and tax rules don’t always match. This matters if you’re studying for the EA exam or CPA REG.
- Cash-method taxpayers include an advance payment in income when they receive it.
- Accrual-method taxpayers generally include an advance payment in income in the year received too. However, Internal Revenue Code (IRC) Section 451(c) and Treasury Regulation Section 1.451-8 allow eligible taxpayers to elect deferral for qualifying advance payments. Certain payments, such as some rent and insurance payments, are excluded. Taxpayers with an applicable financial statement generally include the amount recognized as revenue in that statement in the year of receipt and the remainder in the next tax year. Eligible taxpayers without an applicable financial statement generally include the amount earned in the year of receipt and the remainder in the next tax year.
Quick example: a calendar-year, accrual-method newsletter with audited financial statements collects $1,200 on October 1, 2026 for 12 monthly issues. Its financial statements show $300 of 2026 revenue. Using the deferral method, it includes $300 in gross income for 2026 and the remaining $900 in gross income for 2027.
Common mistakes to avoid
- Calling it an asset: Cash is the seller’s asset; the unfulfilled promise is the seller’s liability.
- Using Accounts Receivable: The customer already paid, so there is nothing left to collect. When you recognize revenue from an advance, debit Unearned Revenue, not Accounts Receivable.
- Debiting an expense: Reducing unearned revenue removes a liability; it does not create an expense.
- Recognizing the whole receipt: Recognize only the amount supported by performance to date.
- Ignoring the original entry: If the advance was first credited to revenue, the year-end adjustment moves the unearned part back to the liability, not the other way around.
Interactive unearned revenue practice
Practice choosing the journal entries for customer advances and matching unearned revenue accounts to the revenue accounts used by airlines, magazine publishers, hotels, and retailers.
Review answers and explanations
How do you record and recognize unearned revenue?
- When a company receives cash in advance, debit Cash and credit Unearned Revenue. The payment creates a balance sheet liability until the company provides the promised goods or services.
- As the company satisfies its performance obligation, debit Unearned Revenue and credit the applicable Revenue account. Report the earned amount on the income statement.
- An airline debits Unearned Ticket Revenue and credits Passenger Revenue when it provides the transportation.
- A magazine publisher debits Unearned Subscription Revenue and credits Subscription Revenue as it fulfills the subscription.
- A hotel debits Unearned Rent Revenue and credits Rent Revenue when it provides the stay.
- A retailer debits Unearned Gift Card Revenue and credits Sales Revenue when it provides goods upon redemption.
Want more practice like this? Every topic in the Intermediate Accounting course comes with video lessons and exam-style questions. Not ready to commit? Start with the free sample course.
Practice questions with explained answers
1. Cash before performance
A tutoring company collects $2,400 for eight equally priced sessions. No sessions have occurred. What is the initial entry?
Answer: Debit Cash $2,400; credit Unearned Tutoring Revenue $2,400. The company owes eight sessions, so the receipt is not yet earned.
2. Partial completion
Three of those sessions are completed, and no revenue has been recorded. How much revenue and liability should be reported?
Answer: Revenue is 3 × $300 = $900; the liability is $1,500. Debit Unearned Tutoring Revenue $900 and credit Tutoring Revenue $900.
3. Find the error
A theater records every advance ticket receipt as revenue before holding any shows. What is wrong?
Answer: Revenue, net income, and therefore equity (retained earnings) are overstated, and liabilities are understated. Cash can be correct even when the revenue entry is wrong.
Frequently asked questions
Is unearned revenue an asset or a liability?
It’s a liability. The cash you received is an asset, but the promise to deliver later is something you owe, so the matching credit goes to a liability account.
Is unearned revenue a current liability?
Usually. If the business expects to deliver within one year or its normal operating cycle, whichever is longer, report it as current. Any part to be delivered after that is reported as noncurrent.
Is unearned revenue a debit or a credit?
It normally has a credit balance because it is a liability. A debit reduces that balance when revenue is earned.
Are deferred revenue and unearned revenue different?
In the cash-in-advance examples on this page, deferred revenue and unearned revenue describe the same liability. Under ASC 606, a contract liability can also arise when payment is unconditionally due before the business delivers. Companies may use labels such as Unearned Ticket Revenue or Deferred Subscription Revenue.
Does a nonrefundable payment immediately become revenue?
No. A nonrefundable advance can still leave the business obligated to provide future goods or services. Gift cards illustrate this distinction.
What is the difference between unearned revenue and accrued revenue?
Unearned revenue means cash came in before you earned it, so you owe the customer (a liability). Accrued revenue means you earned it before cash came in, so the customer owes you (an asset).
Key takeaways
- Unearned revenue is cash received before you deliver. It’s a liability, not revenue.
- On receipt: debit Cash, credit Unearned Revenue. On delivery: debit Unearned Revenue, credit Revenue.
- Recognize only the amount supported by performance to date.
- The second entry never touches Cash.
- Ending balance = beginning + new advances − revenue recognized during the period.
- For tax, eligible accrual-method taxpayers can defer qualifying advance payments by no more than one tax year under IRC Section 451(c).
About the author: Mansour Farhat, DBA, CPA, CIA, is the founder of Farhat Lectures and a veteran accounting educator. He holds a Doctor of Business Administration from Temple University and a Master of Accountancy from Bloomsburg University, and he teaches students preparing for the CPA, CMA, and EA exams.
Lesson context: Section 12.2, Unearned Revenues. All numerical examples and practice questions in this article are original, hypothetical learning examples.
Keep going: review deferral adjusting entries next, or explore the Intermediate Accounting course and the free sample course.
Responses