Great Way To Sales Force And Sales Promotion

Sales Force 157 About 11 percent of all employed people, or 18 million people, are engaged in selling. The emergence of the Internet and other direct marketing techniques, along with the high cost of personal selling, is leading companies to reexamine the size and...

Learn The Marketing Department Interfaces

Each company department carries images or stereotypes of the other departments. Most often they are not flattering. Furthermore, the departments compete for the available resources, each making the case that it can spend the money better. All this interferes with...

How To Build A Successfully Brands

Everything is a brand: Coca-Cola, FedEx, Porsche, New York City, the United States, Madonna, and you—yes, you! A brand is any label that carries meaning and associations. A great brand does more: It lends coloration and resonance to a product or service. Russell...

The Best way to Learn advertising

I (and most people) have a love/hate relationship with advertising. Yes, I enjoy each new Absolut vodka print ad: Where will they hide the famous bottle? And I enjoy the humor in British ads, and the risqué quality of French ads. Even some advertising jingles and...